New post on an old logo. Back in 2013 I was given a project to make a logo for Western University’s O-Week celebrations. Previous years usually had a theme applied to O-Week and because of that, nothing could be used again. This meant that there was no recognition for O-Week as well as left-over items were not relevant the following year and were often discarded.
The idea was something that signified Western University and that was versatile in its application. It was a logo that had to go on everything from banners, to cups to pens. So what size the logo would end up as was a main consideration, especially if elements such as text were to get lost at smaller applications.