Nova Craft Canoes is a canoe company in London, Ontario, Canada. Looking to start a new line of canoes with unique graphics, the design needed to be practical as well as whimsical as it had to be possible to put physically on to a canoe. The design had to be unique, and translatable on to the curves of a canoe. The design represents the calmness of nature and the wonder of not knowing what you will find. It is about having to look closely or you will miss the small things in life.