Kingsmill’s Department Store

This project consisted of a new corporate identity for Kingsmill’s department store. They wanted their new logo to be more contemporary yet, still classy and able to communicate that they are an unique high-end department store who is a part of London’s heritage and history. Their new logo follows a more modern style with references to the store’s history, and the building it is located in, such as the 12 start representing the 12 different sections within the store.